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Social Snapshot: UK retail and social media: (Part 4: Booksellers, Card...

Before our analysis of social media performance moves on to examine fresh territory, we thought it’d be prudent to round off our look at UK high street retailers’ use of social media by putting not...

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A social media vision quest (in tweets): genius tweets from Waterstones

There are some quirky Twitter feeds out there brightening up our Twitter streams that as well as being informative are also just a little bit off beat. More indie than corporate, more stand-up than...

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What brands can learn from the Skittles rainbow-inspired Twitter feed

We’ve written several times before about brands finding their social media voice and how difficult that can be. But if brands can get it right, if they can get that certain mix, the results can deliver...

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